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How To Actually Use Your Brand Values (And Grow Your Business)
Center your brand values in your long-term growth strategy.
Susan Federspiel
Aug 30, 20215 min read
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Rebuilding Our American Brand
There are two parts to any brand–promise and performance. To rebuild our American brand, we'll need to work together to address both.
Susan Federspiel
Feb 11, 20216 min read
60 views
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3 Valuable Lessons From Brands That Crushed 2020
By Susan Federspiel & Kari Blanchard In a year of unprecedented challenges, 2020's most successful brands taught us some crucial lessons...
Susan Federspiel
Jan 6, 20218 min read
140 views
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Create B2B Stories that Connect and Scale
Storytelling can help B2B brands move past the outdated practice of pushing product features and data points in their marketing communicatio
Susan Federspiel
Jul 23, 20194 min read
16 views
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The future of qualitative research is storytelling – and it's here now
James Warren, the founder and force behind Share More Stories, reveals how he turned storytelling into a powerful research tool for...
Susan Federspiel
Jun 5, 20194 min read
33 views
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Confessions of an emotional strategist
How embracing feeling and perceiving helps me create stronger brands. Years ago when I was just starting out as a brand strategist, a...
Susan Federspiel
Apr 9, 20192 min read
32 views
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One simple way to elevate your brand
A shift in perspective can help your brand thrive. I recently engaged in a brand positioning initiative with a B2C company in the energy...
Susan Federspiel
Feb 2, 20182 min read
32 views
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